August 26, 2007

The 50 Thousand Pound Local Phone Call: How UK banking has Changed in 18 months

That local Call that was Free and Normal Service 18 months ago now costs Fifty Thousand Pounds
A few years ago when we arrived from Canada, we went to the bank branch close to where we would live, met with the branch manager and set up various accounts and credit cards. The manager, Simon, kindly gave us his card and said be sure to call anytime. He also told us about places in town for good eats, and places to avoid "Oh yes, that's where i got mugged." Personal service! It was great.

There were very few times we actually had cause to call Simon, but it was lovely to be able to speak with him. We were sad when he moved and wrote the head office a nice letter about how grand he'd been.

That was then. Over the past year or so our branch is no longer a "branch" - it's been re-designated a "service branch" which means it has no manager (if one thinks this downsizing is due to the bank losing money, it's not: they made £11.7BILLION profit last year). If we want to talk with a manager now we cannot call that branch up the road directly; we have to call a call center in India, answer a barrage of security questions ("But i just want a call back; why do you need my date of birth?") and hope that someone local gets back to us.

The main high street banks have now come up with a new Premier Service: they will once again give you a direct local line to your branch manager *if* you have either £50k in savings or make £75k a year AND have a mortgage of 250K or more (see any of the big 4 for their version of same). What was once free, and a default part of banking in England has now become the privilege of the well-heeled few. £50k. For a name and a local phone number.

12 billion in profit and the bank wants 50K for a local phone number. Is that the definition of obscene or have i missed something?

And if you haven't the money reserves to get you into this Premier league of service, count on continuing to be considered suspect each time you pick up the phone and want to ask a question. Your call center will be asking the questions here, bub. And you better be fast with the right answers, or suffer the consequences: getting your call dropped; having your internet access suspended, and/or having a note on your file that you refused to answer security questions.

Don't let anyone tell you there ain't no class system here. As far as UK's big banks are concerned, they've just re-enginered it with a vengeance.

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Posted by mc at August 26, 2007 04:09 PM